Business card I designed for a new dental studio opening up in Princeton.

The logo is supposed to read “P-S-D-S” Princeton Smile Dental Studios.
There is also some Korean thrown into the ‘on’ of Princeton.  It spells the dentist’s last name, Ahn, which cleverly fits in the pronunciation of Princet-ahn.

edit: I decided to ditch the green from the previous version and instead change it to a nice glossy white to subtly reference teeth.  Dr. Ahn originally just wanted the ‘green’ in there because he is one of the firsts dentists in NJ to start an eco-friendly dentistry practice.  The office plans to go paperless, use eco-friendly equipment, and follow modern eco standards.  This was very important to him so he wanted to make sure that it would reflect in his business card.  I feel however that the cards simplicity and responsible choice of recycled paper would be enough to get the environmentally-friendly message across.  Simply ‘green-washing’ the logo with some color felt cheap.